Deal sheet
- Sector
- Education
- Mandate
- Sell-Side
- Year
- 2026
- Country
- Brazil
Pallur Investimentos acquired a stake in O Novo Mercado (ONM).
JK Capital acted as exclusive financial advisor to O Novo Mercado (ONM).
About the deal
About O Novo Mercado (ONM)
Novo Mercado (ONM), a company founded about 10 years ago by digital entrepreneur Ícaro de Carvalho, is one of the largest schools of digital marketing and creator economy in Brazil.
It brings together more than 290,000 students, 180 teachers and a collection of 1,800 classes. It combines practical training with artificial intelligence applied to execution.
About Pallur Holding
Pallur Holding is a digital business accelerator founded in 2022. It has about 14 companies in its portfolio, focusing on creators and digital agencies.
His thesis combines capital, technology and governance to professionalize operations and sustain growth with margin.