Deal sheet
- Sector
- Education
- Mandate
- Sell-Side
- Year
- 2026
- Country
- Brazil
Pallur Investimentos acquired a stake in O Novo Mercado (ONM).
JK Capital acted as exclusive financial advisor to O Novo Mercado (ONM).
About the deal
About O Novo Mercado (ONM)
O Novo Mercado (ONM), founded about 10 years ago by digital entrepreneur Ícaro de Carvalho, is one of Brazil's largest digital marketing and creator economy schools.
It brings together more than 290,000 students, 180 instructors and a library of 1,800 classes, combining hands-on training with artificial intelligence applied to execution.
About Pallur Holding
Pallur Holding is a digital business accelerator founded in 2022, with around 14 companies in its portfolio, focused on creators and digital agencies.
Its thesis combines capital, technology and governance to professionalize operations and sustain profitable growth.