Deal sheet
- Sector
- Education
- Mandate
- Sell-Side
- Year
- 2026
- Country
- Brazil
Casa do Saber and Estadão entered into a long-term strategic partnership in continuing education.
JK Capital acted as exclusive financial advisor to Casa do Saber.
About the deal
About Casa do Saber
Founded in 2004 in São Paulo, Casa do Saber is a premium continuing education brand that began as a venue for in-person courses and became a digital platform with more than 400 courses and tens of thousands of subscribers.
The institution brings together around 900 professors, a community of 1.8 million YouTube followers and more than two million students throughout its history.
About Estadão
Founded in 1875, Estadão is one of Brazil's most influential media organizations and operates across print, websites, apps, radio and specialized brands, with nationwide reach.
Transaction rationale
The partnership combines Casa do Saber's course curation and production capabilities with Estadão's editorial credibility, media reach and audience segmentation capabilities.
The first initiatives include strengthening the Casa do Saber+ and +Psicanálise subscription platforms and expanding courses in psychology and mental health, management and business, history, arts and self-development.

