applied intelligence

K12: market intelligence for private basic education

K12 organises public data on private schools, enrolment, education groups, legal entities, known ownership links, geographic presence and demographic context, with traceable sources and documented limitations.

By Pedro Seidenthal | August 2026

interactive panel · public access

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Public and free access, with no sign-up. Browse merger filings by initial filing date, sector, parties and procedural stage, with a link to the official source of each record.

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What it helps you understand

Where schools and groups are located and how they are distributed by municipality and state.
Total and segment-level enrolment, number of campuses and operating structure.
Links between school, operating legal entity, holding entity, group and known shareholders.
Municipal demographic context and catchment-area potential, always with explicit assumptions.

Public sources

School Census / INEP: Schools and enrolment; the INEP code is used as the school key.Publisher: Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira (INEP)Official source
Federal Revenue Service (Receita Federal): Company registration number, legal nature and shareholder records; full number and root are preserved.Publisher: Receita Federal do BrasilOfficial source
IBGE (national statistics institute): Municipal relationships by official code.Publisher: Instituto Brasileiro de Geografia e Estatística (IBGE)Official source
SINASC / DATASUS: Live births by municipality of the mother's residence, distinguishing preliminary from consolidated years.Publisher: Ministério da Saúde — DATASUS (SINASC)Official source

Methodology

Public datasets are related through official keys: the INEP code for schools, company registration numbers and their root for legal entities, and the IBGE municipal code for territory.
Links and inferences record the source, the rule applied and a confidence level.
Inferred classifications and links go through human review where applicable.
JK Capital's contribution is not access to the data, which is public, but its organisation, classification, cross-referencing and reading.

Limits of interpretation

The profile represents catchment-area market potential; it does not measure teaching quality, tuition, brand or the actual income of families.
Registered capital and company size band must not be presented as revenue.
Shareholder age bands do not prove that a succession process is under way.
K12 is a research and intelligence tool, not a CRM, a prospecting ranking or an automated commercial recommendation.

Updates and access

Update frequency: Updated annually.
Eligibility: Access is restricted to JK Capital clients; authorisation is granted by JK Capital.
Editorial owner: Pedro Seidenthal
Last editorial review: August 2026

The panel is public: simply open the panel page, with no account required. The monthly bulletins are available for download on this page.