applied intelligence

Health Radar: reading Brazilian private health insurance from ANS data

Health Radar organises public ANS data to size Brazil's private health care market: active lives, penetration, age profile, contract types and operator comparison by state, metropolitan area and municipality.

By JK Capital | August 2026

interactive panel · public access

Open the Health Radar panel

Public and free access, with no sign-up. Compare markets, regions, municipalities and operators on a single analytical base, with period and plan-type filters.

Open the panel

What it helps you understand

How active lives and health plan penetration evolved in Brazil, in state capitals and inland.
How a state, metropolitan area or municipality compares with the Brazilian market.
How the portfolio is distributed by age band and how it has aged over the period analysed.
How up to five operators perform in the same territory, period and plan type.

Public sources

ANS, Consolidated Beneficiary Information (PDA 024): Primary source of medical-hospital plan enrolments, by beneficiary municipality of residence, operator, contract type and age band. Dental-only plans are outside the perimeter.Publisher: Agência Nacional de Saúde Suplementar (ANS)Official source
DATASUS / Ministry of Health: Municipal population estimates, based on IBGE references, used to calculate penetration. When there is no estimate for the reference year, the latest available reference is used.Publisher: Ministério da Saúde, DATASUSOfficial source
IBGE (national statistics institute): Official composition of metropolitan areas, integrated development regions and urban agglomerations, plus the simplified municipal boundaries used in the maps.Publisher: Instituto Brasileiro de Geografia e Estatística (IBGE)Official source

Methodology

The perimeter covers medical-hospital plan enrolments reported by operators to ANS; the municipality shown is the beneficiary's place of residence, not the operator's head office or the place of care.
Penetration relates active lives to municipal population estimated by DATASUS, based on IBGE references.
Metropolitan cuts follow the official IBGE territorial composition; a municipality may belong to more than one cut.
The municipality x operator x plan-type cross individualises combinations from 50 lives upwards; the tail remains in the municipal total, grouped as other operators.
Before publication, the processed national total is compared with an independent ANS aggregation, checking that all states are present and the series are consistent.

Limits of interpretation

Lives represent active enrolments, not unique people: a beneficiary with more than one plan may be counted more than once.
Portfolio transfers, mergers and disposals may create jumps between periods that do not represent organic growth.
CAGR is more informative over long windows; short periods are sensitive to one-off events and base changes.
Health Radar is a market intelligence tool and does not replace financial, regulatory, actuarial, competition or clinical due diligence.

Updates and access

Update frequency: Monthly updates, subject to the availability of ANS data, which is released with a lag relative to the current month.
Eligibility: Public and free access, no sign-up required.
Editorial owner: JK Capital
Last editorial review: August 2026

The panel is public: simply open the panel page, with no account required. Charts offer a table view, and the pivot table allows custom cross-tabulations.