Deal sheet
- Sector
- Food & Beverage
- Mandate
- Buy-Side
- Year
- 2021
- Country
- Brazil
KraftHeinz acquired a controlling stake in BR Spices.
JK Capital acted as exclusive financial advisor to KraftHeinz.
About the deal
About Kraft Heinz
Kraft Heinz, owner of the Heinz and Quero brands and controlled by 3G Capital and Berkshire Hathaway, accelerates acquisitions in Brazil — a week earlier it bought Hemmer — within the global flavor enhancement strategy.
About BR Spices
BR Spices is a premium brand of spices and signature seasonings founded in 2015 in Jandira (SP) by chef Gabriel Daniel, with more than 70 100% natural products and growth built via social networks and content.
Transaction rationale
This operation structures a contribution to majority control, maintaining the independent brand and the founder as CEO, and seeks to accelerate innovation and enter new spice segments. Completion is scheduled for 4Q21.